This is the Lad Musician version of the 1481010 C353, released in 1999.
The model was created for the Japanese Lad Musician clothing brands, lead by fashion designer Yuichi Kuroda. The brands caters mainly for tall males who want to look like rock stars.
The back of the watch quotes the date 13 APR 1999. I've not been able to find a reference to why that date, but I assume it is the release date.
The watch features an LCD and electronic dial. The features on the C353 module are time, date, two alarms, chronograph, and timer.
The full model number is C353-S73117
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